How Samsung plans to win over Apple fans→
I’m sure you’ve seen those commercials where Samsung takes a dig at Apple fans waiting in line for the next iProduct. At first I thought they were kind of silly, but it turns out there’s a method to their madness:
For starters: The washed-out look of the commercials was purposefully unsaturated and a bit milky, because the tone visually embodies the boredom of waiting in line. Apple fans depicted as hipsters are another subtle trick to suggest that trendy folks are always on the lookout for “the next big thing.”
It’s always interesting to hear the thought process behind ad campaigns. [9to5Mac]
