Chinese Oreos also come in wafers!
Jason Kottke recently posted that Oreos in China are actually tube-shaped. Essentially, Kraft had to rethink the entire cookie :
It turns out that if you didn’t grow up with Oreos and develop an emotional attachment to the cookie, it can be a weird-tasting little thing. And this started a whole process in the Chinese division of Kraft of rethinking what the essence of an Oreo really is.
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Why does an Oreo have to be black and white? Davis sent us an Oreo with green tea filling. Another had a bright orange center divided between mango and orange flavor.
And why should an Oreo be round? They developed Oreos shaped like straws. In China, you can buy a long rectangular Oreo wafer, the length of your index finger.
Here’s a picture of those wafer-shaped Oreos that a friend recently brought back from China for me:
